Welcome to the Acreage & Small farm Insights Newsletter from the University of Nebraska- Lincoln (UNL) Extension Acreage team, a monthly electronic newsletter providing new and established acreage owners with timely information. Our goal is to help acreage and small farm owners manage their rural living environment.
In this Issue of UNL E-News: November 3, 2003
1. Alternative Agriculture- What Is It?
2. Community Supported Agriculture
3. Direct Marketing Of Alternative Agriculture Products
4. Opportunities In Alternative Agriculture In And Around The Omaha Metropolitan Area
5. Agroforestry As An Alternative Agriculture Enterprise
6. Information About Alternative Agriculture Enterprises
8. Winter Care For Strawberry Plantings

1. Alternative Agriculture- What Is It?
By Jim Peterson, UNL Extension Educator


Alternative Agriculture has a variety of meanings depending upon who you are and what you do. To the farmer, it might mean the growing of popcorn rather than the traditional hybrid corn crops. To the acreage owner, it might mean the growing of pasture or range fed poultry, growing shrubs for the floral industry, or growing grapes for a rapidly expanding wine industry here in Nebraska. Alternative Agriculture can be defined as the growing, and/or marketing, of crops or livestock outside of the traditional commodities. These commodities include such crops as soybeans and corn, and such livestock as beef and swine. Alternative Agriculture may, however, include the unusual marketing of meat animals such as beef and pork through direct marketing.

Alternative Agriculture has many different focus areas. This can range from direct marketing products to the consumer, to agri-tourism or the use of the product or farm for entertainment purposes, to the growing of unusual and different crops or livestock, to fee hunting, to the sale of shrubs and trees for floral purposes.

Direct marketing products to consumers is often a common thread among alternative production. Rather than taking the product to the local elevator where it is sold, the products produced are often, but not always, sold directly to those who are making use of them. This could range from selling range fed poultry, beef, or pork directly to the consumer to the sale of grapes directly to the winery for the making of wine. It is a challenge, particularly for farmers used to selling products to the elevator, as many are not comfortable working with the public to sell their product.

Agri-tourism is also a segment of Alternative Agriculture Production. Here, a farmer or acreage owner will open up his or her farm for tourism. Pumpkin farms, corn mazes, haunted houses, farm bed and breakfasts, fee hunting as well as others fit into this category. It can be a very profitable enterprise, but the individuals doing it must have the proper temperament to handle the general public.

The production of buffalo, emu, ostriches, buckwheat, amaranth, sunflowers, popcorn as well as other crops and livestock fit into the segment on alternative crops and livestock. In beginning such enterprises, the individual must be fairly sure about the marketing of these products. As an example, the sale of breeding animals can be very profitable, particularly if you are at the beginning of the pyramid, but can be very unprofitable if you are at the end of the pyramid. Be sure that there is an end product that can be sold before venturing into any alternative agriculture enterprise.

Selling many shrubs for the floral industry has two purposes. First of all raising the shrubs in areas that most crops cannot be grown increases the conservation of the land. Second, it can be very profitable. Some shrubs that can be sold include dogwood, corkscrew willow and others.

Acreage owners can make use of alternative agriculture enterprises to better utilize the potential for their land by increasing the profits and by conserving and improving the land for future generations. Prior to beginning their enterprise, they need to spend some time researching it out, particularly the marketing of the product. However, it can be done.

2. Community Supported Agriculture
By Jim Peterson, UNL Extension Educator


Community Supported Agriculture (CSA) is a very interesting form of direct marketing of vegetables and animal products. Started in Europe and very common on both coasts of the United States, it is not common in the Midwest. In Nebraska today there are two or three farms that engage in this form of alternative agriculture.

Basically, the focus of a CSA is to sell shares to the urban audience in the winter and spring of the year. In return, the farmer agrees to pay shareholders with vegetables, meat or both each week during the growing season. This is generally a grocery bag or some equivalent that is filled to be given to the shareholder. Depending upon the particular CSA, the shareholder can come out to pick up their bag each week or the farmer can take the bags to a predetermined location in the urban area to be picked up.

In this type of agriculture, the shareholders and the farmers share the risks commonly found on the farm. If, for example, the carrot crop dries out, the shareholders are not going to have carrots. If the spinach crop is good, the shareholders risk having more spinach in their bags than they may want. It provides a wonderful education to the urban population on the risks involved in agriculture.

Many CSA's have festivals, picnics, and other types of entertainment where the shareholders are brought out to the farm to look at their produce and how well it is doing. In many cases, the farmer provides recipes to their shareholders telling them how to prepare many of their products. Generally CSA's look at organic or sustainable methods of production. Many of their shareholders are particularly interested in utilizing an organically grown product.


3. Direct Marketing Of Alternative Agriculture Products
By Jim Peterson, UNL Extension Educator


Besides Community Supported Agriculture, there are a number of other methods of marketing products directly to the consumer. These include, but are not limited to, such methods as farmer's markets, pick-your-own farms, farm stands, entertainment farming or agri-tourism, cooperatives, restaurant sales, mail order or Internet, and the direct marketing of meat.

Farmers Markets are found in many communities in Nebraska. They may meet once or twice a week, often on a Saturday morning. Farmers Markets are a benefit to both the producer as well as the buyer as it provides a medium to sell wholesome products grown locally to interested consumers. Besides the products that are sold, Farmers Markets provide consumers and venders an opportunity to meet, talk, and have some fun.

Products for sale at a Farmer's Market include vegetables and fruits grown locally by producers. However, vendors can also sell a variety of other products including bread, fruit pies, decorative gourds, scare crows, handmade decorations, as well as many other products.

Most Farmer's Markets do have a requirement that products sold be locally grown or made. The Nebraska Department of Agriculture also has rules regarding how products are labeled, as well as waiting periods for any pesticides that are applied to the fruits or vegetables. Be aware of those requirements before bringing products to the market. Visit the Nebraska Department of Agriculture Foods website with rules and regulations for Farmers Markets. This site also has the telephone and address in case someone has a specific question not addressed on the website.

Pick-your-own farms were very popular a few years ago, but have since seemed to decline in popularity. For a reduced price, the producer would allow consumers to come in and pick their product right out of the field. Some of the more popular products in pick-your-own operations include strawberries, raspberries, apples, peaches, along with other fruits and vegetables.

Pick-your-own enterprises are a lot of fun and saves money for the consumer. They also can save a lot of time for the producer. The downside is that the producer does need to maintain current liability insurance for the farm or acreage, must be able to respond well to supervising customers and having a good farm-side manner. If this type of venture is successful, the acreage or farm will have customers at all times of the day during the growing season.

Farm stands are another method of direct marketing. They may or may not be located on your acreage or farm. Farm stands should always feature a high-demand product such as fresh-picked sweet corn along with the other vegetables being grown. It is also important that the stand be located near a busy road where customers can be found.

With a farm stand, it is important that the producer be aware of all the regulations governing food products. This can be obtained from the Nebraska Department of Agriculture Foods website. There are many sites on the Internet where further information can be obtained about farmers markets. The USDA/ Agricultural Marketing Services has another good website for Farmer's Market growers.

4. Opportunities In Alternative Agriculture In And Around The Omaha Metropolitan Area
By Jim Peterson, UNL Extension Educator


What is the potential for alternative agriculture enterprises in and around metropolitan areas? This was the focus of a survey of potential consumers and producers by Mindi Schneider, a graduate student under Dr. Chuck Francis with the Department of Agronomy and Horticulture at the University of Nebraska - Lincoln. Mindi's focus is on Washington County, Nebraska, located just north of Omaha. Washington County is feeling the effects of urbanization from Omaha. Although the study is not yet complete, preliminary results are very interesting.

Looking at consumers first, 207 people, or 37% of those polled, responded to the survey. Sixty-four percent were not native to Washington County. Forty-two percent lived within the city limits of Blair, Kennard, Herman, Arlington, or Fort Calhoun; 25% lived on farms, with an additional 33% living on acreages in the county. Sixty-three percent returning the survey reported having a farmer in their family.

One of the questions in the survey was, "Which of the following locally grown or produced foods has someone in your household purchased? If an item has not been purchased, if available locally, would you purchase this item?" Ninety-eight percent of those returning the survey reported that they have (63%), or would (35%), purchase any locally grown foods if available. In many cases, the results depended upon the availability of the item being purchased. For example, only 30% reported that they had purchased pork locally, but an additional 62% indicated that, if available, they would purchase pork locally.

What would the consumers be willing to pay for these locally grown products? Fifty-eight percent indicated that they would be willing to pay typical prices for such items. Another 36% indicated that they would pay up to 10% above typical prices. Two percent indicated that they would be willing to pay more than 10% above typical prices. Thus 96% of those responding would pay similar or higher prices for locally grown produce.

A much different view point surfaced with the farmers that were surveyed. In this case, the data is based on returns of 158, or 33%, of the farmers surveyed.

One of the questions on the survey asked "How interested would you be in using the following local markets for your crops and/or farm products?" Overwhelmingly, the farmers discounted the idea of selling their products locally. For example, 66% indicated that they were not interested in selling produce at farmer's markets, 48% were not interested in direct sales to consumers, and 69% of those surveyed were not interested in direct sales to local grocery stores.

This is understandable, as most farmers who sell corn and soybeans would find it difficult to sell it directly to consumers. However, it does open up an avenue for acreage owners and small farmers to develop markets in alternative agriculture for local consumption. It seems the market is there but the producers are not.

Although the focus of this survey was on Washington County, it would most likely apply to most counties surrounding the metropolitan areas of Omaha and Lincoln. It is certainly an interesting survey.


5. Agroforestry As An Alternative Agriculture Enterprise
By Jim Peterson, UNL Extension Educator


The growing of shrubs for sale in the floral industry is one of the alternative agriculture enterprises that is particularly well suited for the acreage owner. Shrubs such as corkscrew willow, dogwood and others can be grown for cuttings to be sold either directly to florists or to wholesale outlets supplying the floral industry. Currently, florists depend upon materials coming from both coasts to provide for their needs. These types of materials, however, can be grown quite successfully here in Nebraska. Locally grown materials are greatly preferred by Nebraska florists because they are much fresher and easier to work with.

In general, these shrubs are harvested every two years in late fall after the leaves have dropped. They have the luxury of regrowing from the roots and so can be harvested several times from a single planting.

In addition, these shrubs serve in a dual purpose. For the acreage owner that has a stream going through his or her property, these shrubs can be a part of the riparian buffer strips serving to reduce erosion on that stream, protecting the water quality.

Further information regarding agroforestry opportunities can be obtained by contacting Scott Josiah, a forester with the Nebraska Forest Service. His telephone number is (402) 472-6511. Scott has conducted research work on the cost effectiveness and the cultural aspects of growing these shrubs. He is very knowledgeable about this enterprise.


6. Information About Alternative Agriculture Enterprises
By Jim Peterson, UNL Extension Educator


Where can I find information about an Alternative Agriculture enterprise including profitability, how to grow or raise the products, as well as other information? One of the best sources of information is the Internet. If you have a certain enterprise that you have an interest in, make a search for that enterprise on the Internet. You may be surprised at all the information that is available on that particular topic. Visit the Acreage & Small Farm Insights- Specialties webpage.

The Internet can be used extensively to examine the concept of Alternative Agriculture. There are links with the United States Department of Agriculture, the Nebraska State Department of Agriculture, along with many others, that work just with Alternative Agriculture.

Other areas that you might contact would be the Nebraska Sustainable Agriculture Society and the Center for Rural Affairs located here in Nebraska. The Nebraska Sustainable Agriculture Society does look at a variety of alternative agriculture programs for small farmers and producers who are interested in sustainable concepts. The Center for Rural Affairs provides information on a wide variety of enterprises more so for the small farmer, but it can be used by acreage owners also.

Cooperative Extension of the University of Nebraska has a wide variety of information that can also be used by acreage owners looking at alternative agriculture. Although just beginning to look at alternative agriculture, there are many publications that will assist producers with their enterprises. Stop in or call your local Cooperative Extension Office for this information. University of Nebraska Cooperative Extension publications can be found on the Internet.

For more information on alternative agriculture enterprises visit:
Alternative Farming Systems Information Center
Sustainable Agriculture Network
USDA List of Alternative Crops and Enterprises for Small Farm Diversification

8. Winter Care Of Strawberry Plantings
By Sarah Browning, UNL Extension Educator


Ground plantings. Strawberry plantings must be mulched for winter protection to produce consistently in Nebraska. Mulching prevents or reduces winter damage to the strawberry crown and flower buds. Most unprotected strawberry cultivars are injured at temperatures of 15°F. Plant vigor, moisture conservation, weed control and improved fruit quality are benefits from mulching that continues through the summer.

Apply loose mulch to a depth of four inches in late November or early December after the soil has frozen to a depth of 1/2 inch, or the daytime temperature has dropped consistently to the 20s. Do not apply the mulch too early in the fall as it can delay hardening off, making plants more susceptible to winter injury, and increasing crown rot. Suitable mulches include newspapers, coarse sawdust, straw, hay or any loose mulch that will not compact heavily.

Remove the mulch in the spring after new growth begins to appear. While one can delay blooming by maintaining the mulch layer, waiting too long for removal will reduce yield.

Row covers are an effective alternative to mulch. Unlike straw mulches, light penetrates the row cover material, increasing the number of blossoms formed by the strawberry plants, and consequently, increasing overall yield. One disadvantage to floating row covers is that they accelerate flower development, so be prepared to protect blossoms from late spring frosts.

As early spring flowers begin to bloom, remove the row covers or mulch to allow for pollination, but recover the plants at night when frost is predicted. Be sure to remove only enough mulch to expose the leaves. Place this excess mulch in the walkways between the plant rows. Partial removal of the mulch allows for plant development but delays blooming by keeping the soil cooler and slowing plant growth.

Container plantings. Because plants growing in a pyramid, barrel or strawberry pot are elevated above ground level, and therefore are highly exposed to cold winter temperatures, additional winter damage can be expected to roots, crowns, and fruit buds. Consequently, care must be taken to provide adequate winter protection.
  • Pyramids should be mulched with 6-8 inches of straw after the soil is frozen.
  • Ideally, strawberry barrels should be moved to an unheated garage for the winter. If the barrel cannot be moved, protect plants with a burlap covering. For especially cold winters, enclose straw in the burlap for added insulation. However, even with careful mulching, some plant jury can be expected during severe winters.
  • Strawberry pots should be moved to an unheated garage for the winter.
Providing adequate winter protection for your strawberry planting is an important step that will aid in better fruit production the following year.


University of Nebraska- Lincoln Extension educational programs abide with the non-discrimination policies of the University of Nebraska-Lincoln and the United States Department of Agriculture.

Extension is a division of the Institute of Agriculture and Natural Resources at the University of Nebraska-Lincoln cooperating with the counties and the United States Department of Agriculture.

University of Nebraska-Lincoln implies no endorsement of any company listed nor non-endorsement of a company not listed.